After years of working for other people, I reached a point where I wanted the freedom to do things my way and to build something of my own.

That’s why the name Carte Blanche resonated immediately. In French it means 'the complete freedom to do what one wants', and it’s also used to describe a blank page — a fresh start.

For me, Carte Blanche represents a conscious decision to build the kind of wholesale partner I know retailers love working with — one that keeps things clear, reliable and genuinely supportive.

A partner with:

• systems that make sense — not cause confusion
  
• dispatch that’s fast and accurate — not delayed
  
• merchandising and marketing support that’s proactive — not “set and forget”
  
• and a commitment to making business easier, not harder
  

The name isn’t just symbolic of my personal fresh start — it shapes how we operate every day.

When retailers work with Carte Blanche, I want them to feel the same freedom I felt when I started this business: confidence, clarity, and support to grow.

And if you’re ever unsure, it’s pronounced “cart blonsh” — but we’re not precious. Some friends and family have even started calling the business “Carty B” (a playful nod to the famous Cardi B). It stuck because it captures who we are: professional and polished, but never dull; bold enough to stand out, and always honest.

I’m genuinely delighted you’ve found us.

My team and I look forward to supporting you and your business.

Grant